Spend: Meta Ads (Pipeboard) · June 2026
·
Leads: Form Fills · June
·
Closed + revenue: Salesforce Sales Opportunities (Sold) · June
Acquisition Efficiency — DMA × Campaign
June 2026
Each cell = cost to acquire a customer (spend ÷ closed deals) for that market in that campaign.
Green = better (cheaper),
red = worse; best per market is ringed. Read a DMA row across to compare campaigns.
Needs a closed deal tagged to that campaign + market — only ~22% are tagged today (grows as CAPI matures), so blanks are expected.
Customer Acquisition ROI
June 2026
Leads: Form Fills ·
Closed + revenue: Salesforce Sales Opportunities (Sold) ·
Spend: Meta Ads ·
CAC = spend ÷ closed ROAS = revenue ÷ spend
· Leads = new this month; Closed = deals won this month (from earlier leads too)